Loan Tactics

“Neither a borrower nor a lender be.”

Poor Richard lived in an era when it was possible to be neither. However, times have changed. It is virtually impossible to live today without borrowing money.

An investment that most of us will make is a mortgage. And in the world of mortgages, the principle of caveat emptor applies, more so than in many other business transactions.

The problem lies with lenders who are less than straightforward about what they do. Unfortunately, they are out there, and the ethical businesses despise them as much as consumers do.

So what does the smart borrower do before making a commitment? He checks out potential lenders.

A great aid in doing so is today's FamilyFirst site. It's entitled Loan Tactics.com. It's powered by a group of mortgage brokers, processors, Realtors, and underwriters who hate to see people get ripped off. Here's what they offer in their own words:

Knowing how busy people's lives are, we declined writing a tell-all book about the business. It may not only be boring, but it would be a overload of information, it's like reading a book on flying while piloting a plane. We thought of newsletters, but that would defeat the purpose because it would give hints to vultures, or the people inside our own business. So we came up with the best choice for our customers and our passion, a 24/7 hour correspondence help desk. It would allow us to let off some steam, practice our craft, and help those who want a better deal but don't know how to get it.

The sad fact is that unscrupulous lenders misrepresent how much your closing costs and interest rates will be. How do they get away with it? Clever advertising. Telling you what you want to hear. Neglecting to tell you essential facts you need to know.

So spend some time hear and get a vital education. The next time you borrow money, know what to look for to ensure that you are dealing with an ethical broker.

www.loantactics.com

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